Morning Joe Viewership Continues Dropping
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Morning Joe’s viewership is dropping.
The viewership is down 35% among all viewers and 37% in the key demographic.
The viewership dipped further after they announced they met with Donald Trump at Mar-A-Lago.
MSNBC’s marquee daytime program “Morning Joe” is expected to close out the year with diminished viewership.
The audience of the long-running show hosted by Joe Scarborough and Mika Brzezinski is down 35% among total viewers, averaging just 720,000, and down 37% among viewers in the advertiser-coveted demographic ages 25-54, according to Nielsen Media Research.
Viewership took an additional dip after Scarborough and Brzezinski revealed their Mar-a-Lago meeting with President-elect Donald Trump last month, down 17% among total viewers and more than a third of viewers in the key demo since the Nov. 18 broadcast.
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The disclosure by the MSNBC stars ignited a firestorm from their liberal viewers, many of them vowing to boycott the show. Even their own colleague, MSNBC contributor Jennifer Rubin, fueled the movement and trashed the co-hosts.
